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What is a Market Research Programme?

What is a Market Research Programme?

A market research programme refers to the systematic collection, recording and analysis by a marketing authorisation holder of data and findings of its medicinal products, relevant for marketing and business development.

Primary market research is when data is collected by respondents for a specific market research purpose.
Secondary market research is when a company purchases readily available data off the shelf which is not specifically collected on behalf of the company
Some market research may be a mixture of primary and secondary market research.